CHOOS

Too many food choices? Let CHOOS decide. Because overthinking dinner is so last season.
Company
Sandbox
Year
2022
Overview
Too many food choices? Let CHOOS decide. Because overthinking dinner is so last season.
Role
UI/UX Design
Graphic Design
Branding
Tools
Challenge
Decision fatigue is real—especially when it comes to choosing what to eat. With endless options available, people often waste time overthinking, only to settle on the same meals out of frustration. This phenomenon, known as choice overload, leads to indecision and dissatisfaction. The challenge was to design a solution that makes meal decisions effortless and enjoyable.
Solution
CHOOS is a fun and intuitive app that takes the stress out of deciding what to eat. Users can set their preferences, dietary restrictions, or even shake their phone for a randomized meal suggestion. The app narrows down choices, making meal selection quick and hassle-free. By turning an everyday frustration into an engaging experience, CHOOS transforms decision-making into something enjoyable.
The UI is playful and minimal, using a bright, friendly color palette to create an inviting feel. Large buttons, smooth animations, and interactive elements like a ‘shuffle’ feature enhance user engagement. The overall design ensures that making a decision is as simple as a tap—eliminating the stress of choice overload with a fun, intuitive experience.
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